Let’s represent the underrepresented and serve the underserved.
Taking the time to educate and develop small brands with diverse and minority owned founders pays off in more ways than I can count.
From the perspective of someone who has seen many sides.
Using a DEI lens, I continually strive to understand the needs of corporate clients in reaching their core customers as well as new ones, and executing on their goals of working successfully with more diverse owned brands and vendors. These goals are not only admirable, but essential to today’s competitive landscape. While you know this, executing is easier said than done. Whether your current team lacks the time and resources to vet a pipeline or to work hand in hand with these founders to make sure they are set up for success, I bring the unique perspective of having vetted thousands of brands as part of the Chobani Incubator and as a Category Manager for a national retailer, and having been on the brand side, know how to develop and execute on the tools for communication, education, and transparency that lead a brand to success, whether on shelf or in an investment portfolio.
A personal approach.
Building a Pipeline.
Identifying brands and founders that have the potential to succeed using a robust qualitative and quantitative vetting process based on experience, trends, and category landscape.
Program Development.
Developing programming that identifies brands’ needs and creates transparent modes of communication and education for retailers and brands to achieve success in tandem.
Project Management
Oversee and fully manage all aspects of a project, campaign, or program. See portfolio of work for breadth of examples.
Creating Community
Creating safe spaces for organic community building and peer mentorship within your organization.
